Adweek reports that Norwegian Cruise Line (NCL) is searching for a new advertising agency. The Martin Agency has handled NCL’s "creative and media business" since 2011.
NCL reportedly spent $33 million in 2014, down from $45 million in 2013.
Adweek says that NCL’s plans to change its advertising agency "comes amid a search by competitor
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In an exclusive story, Cruise Law News has learned that cruise industry giant Carnival Corporation plans to incorporate its business in the United States (in Florida). Carnival intends to announce this historic development tomorrow, April 2nd, at Carnival’s headquarters in Miami.