The Chief Marketing Officer (CMO) Council, a global network of senior marketing executives, selected Carnival Corporation as one of the “Bruised, Battered and Embattled Brands” in 2019.
According to the advertising publication Campaign, the CMO Council selected 20 companies to be on its “bruised and battered” 
dis-honor roll. Carnival Corporation joined the likes of
A couple of years ago, I wrote a number of articles asking the rhetorical question why cruise lines have an image problem.
I discussed a number of rather outrageous cases where the cruise lines refuse to refund or credit cruise fares when their customers face a personal catastrophe, like the unexpected death of a loved
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Last Friday night, around 1:30 A.M., a fire broke out in the engine room of the Costa Magica.
A passenger brought the event to my attention, indicating that there were several conflicting announcements from the cruise ship’s captain regarding where the fire broke out. The passenger indicated that the fire lasted over an hour.
I have always wondered how the public relations people at the Cruise Line International Association (CLIA) manage to show up at work.
Their sole purpose is to spin the news and try to make the cruise lines look good.
It seems, to me, that’s a hard thing to do.
In just the last ten days
This week has been a public relations disaster for the cruise lines and the travel industry.
A Norwegian Cruise Line (NCL) crew member from the Norwegian Pearl was gunned down in Roatan after he walked off the ship to call his wife and check on his child back in the Philippines (suspect photo below right).
This week I have read a couple of articles about the Cruise Lines International Association’s (CLIA) "Cruise 3 Sixty" conference in Fort Lauderdale. I read an article in the Sun Sentinel (Cruise Execs Talk About Industry’s Future) and an article in Travel Weekly (CEOs Say Cruise Lines Must Wow Travelers).
CLIA’s Christine Duffy
A Harris Poll released today reveals that the public has a lack of confidence in the reliability and safety of the cruise lines. Although the cruise industry was improving the public’s perception of cruising, the numerous norovirus outbreaks aboard cruise line ships this year seem to have "effectively stolen the wind from the industry’s collective
This week I listened to the multi-millionaire cruise executives praise the cruise industry at the "state of the cruise industry" at the Cruise Shipping Miami (CSM 2014) trade show.
As anticipated, Carnival’s CEO and former Monsanto chemical executive Arnold Donald said cruise ship accidents are "so rare . . . cruising is safe." Royal Caribbean’s
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A newspaper in Australia presents two sides of the cruise industry today.
The main article is entitled: Death, Assaults, lawlessness … the Dark Side of the Cruise Industry. It’s a must read article for everyone interested in the historical view of the problems which continue to plague the cruise industry: missing passengers, excessive alcohol
David Lazarus of the LA Times writes about how Norwegian Cruise Line (NCL) refused to either refund or credit the cruise fare to 66 year old David Warlick and his wife after she was diagnosed with bladder cancer and underwent emergency surgery.
In his article "Cruise Line Unmoved By Customer’s Cancer Emergency," Lazarus
Beleaguered Carnival Cruise Line, which in just a few months turned itself into the "poop cruise line," has hired a new marketing firm to turn its image around.
The Minneapolis-St. Paul Business Journal reports that Carnival Cruise Lines has named the Lacek Group (TLG) as its new customer marketing agency.
The Journal explains that the
Carnival scored some much needed public relations points during an interview with CBS News’ travel expert Peter Greenberg. Following several high-profile mishaps (the Costa Concordia disaster and the Carnival Triumph "poop cruise"), the cruise giant is reportedly spending more than half-a-billion dollars for improvements on its fleet of cruise ships.
Of particular interest during
The cruise industry is being pummeled in the world of social media. The endless stories of cruise ship fires, propulsion issues, engine failures, and, most recently, elderly passengers abandoned ashore after suffering serious injuries seem to come at a non-stop pace. The bad news affects the public’s perception of cruising. A Harris Poll conducted this spring
"Royal Caribbean In Hot Water Over Couple’s Cruise Medical Ordeal" reads the internet headline on CBS News. This morning CBS Morning News covered the story of a 89 year-old cruise passenger, on the Azamara Journey luxury cruise ship, who broke his hip on the ship.
Although the couple was initially satisfied with their
Today the Wall Street Journal published an article about the cruise industry’s efforts to overcome damage to its reputation while battling off criticism by a consumer group and efforts by Congress to regulate the industry.
The WSJ points out that the cruise lines have a lot to be concerned with, including "stranded vessels, fires, people
Bad news for the cruise industry as it tries to salvage its sunken image.
A recent Harris Poll concluded that that perceptions of the safety and reliability of the top cruise industry brands are not only low but continue to decline.
The average "Trust Score" shows the steepest decline for Carnival, although trust in the
WABC New York TV reports on a story tonight which may explain why many cruise lines have a major problem with their reputation.
The story involves a grandmother, whose home was destroyed last year after being submerged under four feet of the surging Superstorm Sandy, who had booked a cruise aboard the Norwegian Jewel for
One of the interesting things about social media is that there are numerous services which track "what’s tending now." Certain applications can also track words or phrases which are dominating the news.
I like to use TweetDeck as well as Monitter to follow trends involving the cruise industry.
"Carnival cruise" has been trending all week
