Beleaguered Carnival Cruise Line, which in just a few months turned itself into the "poop cruise line," has hired a new marketing firm to turn its image around.
The Minneapolis-St. Paul Business Journal reports that Carnival Cruise Lines has named the Lacek Group (TLG) as its new customer marketing agency.
The Journal explains that the
Carnival scored some much needed public relations points during an interview with CBS News’ travel expert Peter Greenberg. Following several high-profile mishaps (the Costa Concordia disaster and the Carnival Triumph "poop cruise"), the cruise giant is reportedly spending more than half-a-billion dollars for improvements on its fleet of cruise ships.
Of particular interest during
The cruise industry is being pummeled in the world of social media. The endless stories of cruise ship fires, propulsion issues, engine failures, and, most recently, elderly passengers abandoned ashore after suffering serious injuries seem to come at a non-stop pace. The bad news affects the public’s perception of cruising. A Harris Poll conducted this spring
"Royal Caribbean In Hot Water Over Couple’s Cruise Medical Ordeal" reads the internet headline on CBS News. This morning CBS Morning News covered the story of a 89 year-old cruise passenger, on the Azamara Journey luxury cruise ship, who broke his hip on the ship.
Although the couple was initially satisfied with their
Today the Wall Street Journal published an article about the cruise industry’s efforts to overcome damage to its reputation while battling off criticism by a consumer group and efforts by Congress to regulate the industry.
The WSJ points out that the cruise lines have a lot to be concerned with, including "stranded vessels, fires, people
Bad news for the cruise industry as it tries to salvage its sunken image.
A recent Harris Poll concluded that that perceptions of the safety and reliability of the top cruise industry brands are not only low but continue to decline.
The average "Trust Score" shows the steepest decline for Carnival, although trust in the
WABC New York TV reports on a story tonight which may explain why many cruise lines have a major problem with their reputation.
The story involves a grandmother, whose home was destroyed last year after being submerged under four feet of the surging Superstorm Sandy, who had booked a cruise aboard the Norwegian Jewel for
One of the interesting things about social media is that there are numerous services which track "what’s tending now." Certain applications can also track words or phrases which are dominating the news.
I like to use TweetDeck as well as Monitter to follow trends involving the cruise industry.
"Carnival cruise" has been trending all week
Friday the 13th was the 6 month anniversary of the January the 13th Costa Concordia disaster.
This weekend, I read through several dozen articles which looked back over the last 6 months since the Costa cruise ship killed 32 people and terrorized thousands. I watched the recent specials on NBC and CNN about dangers inherent
Yesterday was one of the stranger days in the weird world of cruising.
Royal Caribbean reported a 40% drop in net income for the first quarter of this year. Its net income was $47 million, down from $78.4 million a year earlier. Royal Caribbean’s CEO Richard Fain attributed the decline in net income on the Costa