Advertising Age reports that Carnival Corporation will be advertising its first Super Bowl commercial next year. Carnival has prepared four possible one-minute commercials as part of its multi-brand marketing initiative.
Each year, around ten million people a year sail on a Carnival brand, such as Carnival Cruise Line, Princess Cruises, Holland America Line, Costa Cruises, Cunard, Seabourn and P&O Cruises.
Carnival is asking the public to vote for their favorite commercial.
According to Advertising Age, the four potential commercials are "Getaway, emphasizing the chance to get away from all the stresses of life; Cruise Virgin, where people recollect their first cruises; Message in a Bottle, which features special moments of cruising; and Mystery Spot, which contains a surprise that will remind people just how special the sea can be."
Carnival is trying to forever replace the revolting images associated with the Triumph engine room fire from consumer’s minds. Will a 60 second commercial erase the images associated with the four-day, overflowing-toilet-bowls, disgusting Poop Cruise which CNN broadcast non-stop?
Which commercial would you pick?