The Chief Marketing Officer (CMO) Council, a global network of senior marketing executives, selected Carnival Corporation as one of the “Bruised, Battered and Embattled Brands” in 2019.
According to the advertising publication Campaign, the CMO Council selected 20 companies to be on its “bruised and battered” 
dis-honor roll. Carnival Corporation joined the likes of
Adweek reports that Norwegian Cruise Line (NCL) is searching for a new advertising agency. The Martin Agency has handled NCL’s "creative and media business" since 2011.
NCL reportedly spent $33 million in 2014, down from $45 million in 2013.
Adweek says that NCL’s plans to change its advertising agency "comes amid a search by competitor
Advertising Age reports that Carnival Corporation will be advertising its first Super Bowl commercial next year. Carnival has prepared four possible one-minute commercials as part of its multi-brand marketing initiative.
Each year, around ten million people a year sail on a Carnival brand, such as Carnival Cruise Line, Princess Cruises, Holland America Line, Costa Cruises, Cunard, Seabourn
Last week the public was transfixed on the incredible spectacle of the "parbuckling" project which, at a cost of $800,000,000 and rising, finally but successfully righted the capsized Costa Concordia in the port of Giglio.
The major news networks offered live streaming video of the event. Social media, especially Twitter, provided non-stop, second-by-second updates
Beleaguered Carnival Cruise Line, which in just a few months turned itself into the "poop cruise line," has hired a new marketing firm to turn its image around.
The Minneapolis-St. Paul Business Journal reports that Carnival Cruise Lines has named the Lacek Group (TLG) as its new customer marketing agency.
The Journal explains that the
This weekend I clicked on Royal Caribbean’s website to read the cruise line president’s "Why Not?" blog which is on the cruise line website called the "Nation of Why Not."
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Believe it or not, I like reading what cruise line CEO’s write about. It’s interesting to me to see the disconnect between the usually mundane things the cruise
Today we began advertising in Jamaica, as I mentioned in an earlier blog. The ad below will begin appearing in some of the newspapers in Jamaica, and a variation will appear on some of the billboards in Jamaica.
I have been a lawyer for 28 years. I have never advertised on television, radio, newspapers or billboards. We have relied on our reputation