Bad news for the cruise industry as it tries to salvage its sunken image.
A recent Harris Poll concluded that that perceptions of the safety and reliability of the top cruise industry brands are not only low but continue to decline.
The average "Trust Score" shows the steepest decline for Carnival, although trust in the other major cruise lines has fallen significantly.
The intention of the public to buy a cruise has declined across the board with Carnival again being the hardest hit.
Over six in ten Americans (62%) agree that air travel is much more reliable than taking cruises and the majority (56%) agree that air travel is much safer than taking cruises.
Roughly half of Americans agree that they're less likely to take a cruise now than they were a year ago, with this sentiment proving stronger among those who have never taken a cruise (56%) than among those who have (43%).
The poll finds that even several moths past the Carnival Triumph debacle, which crated creating a "low tide for the industry as a whole," the perception of a dangerous and unreliable cruise industry continues. "The industry as a whole, as well as the Carnival brand specifically, may still be facing rough seas."