NCL to Buy Prestige Cruises By Jim Walker on August 31, 2014 Posted in Social Media Reuters reports that Norwegian Cruise Lines (NCL) is in "advanced talks" to purchase Prestige Cruises for approximately $3 billion. The owner of Prestige Cruises, private equity firm Apollo Global Management, owns 20% of NCL. Prestige Cruises is based in Miami and operates the Oceania and Regent brands, which has eight luxury cruise ships.