This week has been a public relations disaster for the cruise lines and the travel industry.

A Norwegian Cruise Line (NCL) crew member from the Norwegian Pearl was gunned down in Roatan after he walked off the ship to call his wife and check on his child back in the Philippines (suspect photo below right).

This week I have read a couple of articles about the Cruise Lines International Association’s (CLIA) "Cruise 3 Sixty" conference in Fort Lauderdale. I read an article in the Sun Sentinel (Cruise Execs Talk About Industry’s Future) and an article in Travel Weekly (CEOs Say Cruise Lines Must Wow Travelers).

CLIA’s Christine Duffy

One of the interesting things about social media is that there are numerous services which track "what’s tending now." Certain applications can also track words or phrases which are dominating the news.

I like to use TweetDeck as well as Monitter to follow trends involving the cruise industry.

"Carnival cruise" has been trending all week

My article on Wednesday "And The Cruise Industry Wonders Why It Has An Image Problem . . ." contained the "usual suspects" – Royal Caribbean, Carnival and Carnival subsidiary Princess Cruises – whose shenanigans have been featured in Cruise Law News over the past year.

But right after publishing the article, I read a story in the Miami Herald’s "Action