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PR News recently published an interesting article about how Royal Caribbean Cruises successfully handled its public relations image during the 2013 fire aboard the Grandeur of the Seas. Titled How Royal Caribbean Controls the Message During a Crisis, the article explains how the cruise line effectively controlled the narrative when the Grandeur caught
Can the Cruise Industry Keep Up With Bad Cruise News?
The Costa Concordia in January disaster set off a seemingly endless avalanche of stories on cable news this year about ship fires, sinkings and other cruise disasters, as well as a steady stream of articles and videos about sexual assaults during cruises, drunken brawling passengers, and the disappearance of women at sea.
I’m just one of
Cruise Crisis Management FAIL – How Carnival is Ruining its Reputation Following the Costa Concordia Disaster
A cruise line’s reputation in a time of crisis is often formed not by the circumstances which caused the crisis but by the company’s attitude, appearance, and action afterwords.
I call this the "three A’s" of cruise line crisis management: attitude, appearance & action.
When disaster strikes and passengers are injured or killed during a vacation cruise, the U.S. public
The Cruise Industry’s Reputation – A Sinking Image
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The cruise industry has an image problem. Royal Caribbean is the main reason.
This year began with Royal Caribbean’s business-as-usual approach to ferrying passengers back and forth to its "private destination" in Labadee (actually sovereign Haitian land leased from Baby Doc Duvalier). While Haitians tried to dig out of the rubble and bury their dead following the devastating earthquake, Royal
Cruise Lines and Social Media – P & O Cruises Hits A Home Run
Cruise lines which are in touch with their market understand the need to be versed with all aspects of Social Media 2.0. Twitter, FaceBook, Flickr, and YouTube all present an inexpensive and highly effective way to get a company’s message out to the public. This is particularly important in times of crisis management, such when a fire breaks out or a bout of swine