Three tears ago today,  the Freedom of the Seas caught on fire.

When we learned that the Freedom was on fire while heading to port in Falmouth, Jamaica, we called a former client who lives near the port (in Montego Bay) and asked him to video the fire. He videotaped the ship coming into port, billowing a huge amount of smoke. We immediately posted the video, here on our blog, which was viewed by over a million people on Facebook within two days. We also posted other images of the fire and the passengers mustering to prepare to abandon the fire-stricken ship.

So when Royal Caribbean tried to spin the story, with a misleading statement by its CEO that the fire was allegedly “small and quickly extinguished,” the public could make their own assessment regarding the size and ferocity of the fire. All of the major networks (ABC, CBS and NBC) carried the video on their news programs and the international media included the video on their multi-media presentations.

The public was left with the impression that the cruise line was either completely out-of-touch with the danger posed to its guests or that it deliberately fabricated a falsehood to masquerade as the truth, which I suggested in the Royal Caribbean “Small Fire” Hoax.

One crew member was seriously burned by the fire although no passengers were injured. The fire on the Royal Caribbean cruise ship occurred at a time when Carnival cruise ships, it seemed, were igniting on an all too frequent basis.

Passengers sent us copies of videos which they took of the large fire.

Neither the flag state nor the classification society nor the vessel’s underwriters not the U.S. Coast Guard conducted a survey of the damage before the ship continued its cruise and no one began to conduct an investigation into the root cause of the fire.  As we wrote soon after the fire, Royal Caribbean had hired a engineering group in install a scrubber system which involved extensive welding operations while the ship was underway, rather than conduct such dangerous work during a dry dock.

Read: Fire on the Freedom: The Show Must Go On.

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Photo Credit: Raymond Bower.