There came a point during the inaugural festivities aboard the Royal Caribbean’s Quantum of the Seas last night when I couldn’t help laughing.
The cruise line portrayed a gigantic (digital) American flag on the cruise ship’s massive screens. The crowd of travel agents, cruise bloggers, quasi-celebrities and Bon Jovi tribute band went wild.
The Royal Caribbean PR feed began releasing carefully posed photo-shopped images of the Quantum sailing next to the Statute of Liberty. The frenzied cruise fans and make-believe journalists began posting comments on Twitter like "iconic," epic" and "goosebumps."
Then one of my "Twitter friends" tweeted #USA #cruise and posted a photograph of old glory.
What on earth does the USA have to do with the Quantum?
The ship was built in Germany. Royal Caribbean is incorporated in Liberia (think civil wars & Ebola) to avoid U.S. taxes. The Liberian corporation registered the ship in Bahamas (think corruption and crime) to avoid U.S. safety laws and labor regulations. After a few months, the ship will be home-ported in Shanghai, China (try not to think of human rights violations). The crew members are over 95% from the Philippines, Indonesia, India, Eastern Europe and South and Central American.
About the only connection to the USA is that’s where the cruise CEO’s live in their waterfront Miami mansions.
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Don’t forget to read: Despite the Hype, Quantum of the Seas is Just Another Dumb Cruise Ship.
Photo credit: Twitter and Royal Caribbean