The big news this week in cruise ship social media 2.0 is that no one other than Carnival’s CEO Micky Arison just joined Twitter. You can check out his tweets at @MickyArison. He has received a warm welcome mostly by cruise fanatics and Miami Heat fans.
It will be interesting to see if CEO Arison sticks around and really engages on Twitter. He has 4,800 followers. So far he has followed pretty much just his cruise lines, basketball players and celebrities on Twitter.
Speaking of CEOs and pro basketball, Mr. Arison’s nemesis Dallas Maverick’s Mark Cuban has over 637,000 followers on his Twitter account @mcuban, whose in-your-face avatar shows him holding the NBA trophy, smoking a cigar. Don’t let him trash talk you Micky!
When the week started, I could not help but think it only a matter of time that a dissatisfied Carnival customer began a campaign of tweeting Mr. Arison about an unpleasant cruise. I wondered how this would turn out and whether Arison would ignore the passenger.
Sure enough a very unhappy disabled passenger by the Twitter name @MyLadyGuinevere began tweeting about a horrific cruise experience. She suffered an asthma attack caused by a smoke filled stateroom. Carnival’s shipboard employees mocked her for using a wheelchair. She suffered from food poisoning. Carnival then inadvertently double charged for everything, and ignored her when she complained. She inundated the Carnival CEO with a dozen tweets like:
"@MickyArison – Your cruise line made me ill, mocked me for my disability, doublecharged me and wiped out my bank account . . ."
You can read about the debacle in an article in the Consumerist entitled Carnival Cruise Becomes Vacation Nightmare.
After a day of tweets, it looks like the Carnival guest now has high praises for Carnival and Mr. Arison. Her last tweets suggest that everything has been worked out: " A very, very nice person by the name of Alicia contacted us. We now understand things better . . . and feel like we were listened to. Thank you. We really appreciated it." @MyLadyGuinevere deleted all of her complaints on Twitter and promised to update her story on the Consumerist article.
Did CEO Arison come to the guest’s rescue? Or was this a case where the Carnival customer support team realized that their CEO’s debut on Twitter was being spoiled and they gave the guest some extra attention? Not sure. But the bottom line is that the dispute is resolved and eveyone seems happy.
Will Mr. Arison stick around on Twitter? I hope so, for no other reason than I’d like to see him update his Twitter avatar at the end of the NBA playoffs with a photo of him holding the NBA trophy and smoking a cigar on one of his cruise ships.