The press release highlighted comments made by Princess Cruises president, Jan Swartz: "We’re incredibly proud to be named ‘Best Ocean Cruise Line’ by the experts and readers of USA TODAY as it’s our goal to provide our guests memorable and inspiring cruise vacation experiences."
A panel of cruise experts (cruise bloggers, travel agents, & industry friends) picked the initial nominees; the top 10 winners were then determined by popular vote.
The judges who nominated Princess are notable people in the world of cruising (I’m friendly with some of them) who author high quality articles and operate popular sites about the cruise industry: Carrie Finley Bajak – Cruise Buzz; Fran Golden – USA TODAY; Sherry Laskin Kennedy – Cruise Maven; Jason Leppert – Popular Cruising; Chris Owen – Chris Cruises; Doug Parker – Cruise Radio; and Aaron Saunders – From The Deck Chair. But, quite frankly, I am embarrassed for them.
Last month, the Department of Justice leveled a fine of $40,000,000 against Carnival Corporation for Princess Cruises’ deliberate discharge of oil via "magic pipes," alteration of oil logs regarding at least five of its cruise ships, and lying to the Coast Guard over the course of nearly a decade. Ms. Swartz was featured in a video trying her best to appear apologetic as part of Princess’ multi-media response to the revelations.
Its an embarrassing indictment of the cruise industry for a corporate felon to be voted the "best ocean cruise line" after it polluted the oceans and lied about it for so many years. A better approach would have been for the judges to have disqualified any company which is on probation for environmental crimes or for the cruise executive to have politely declined the award, saying that the cruise line promises to do much better in the future.
I posted Princess’ patting-itself-on-its-back PR statement on our firm’s Facebook page; we received these comments:
- Should have been disqualified . . .
- Wow, I would have assumed "best ship", included due diligence on (environmental) issues but I guess not?
- What a crock of s**t!
- I agree they should be banned from these polls or disqualified.
- . . . It’s all a farce.
The other cruise lines voted in the list of "top 10 ocean cruise lines" have all been fined for polluting the oceans. Carnival was voted no. 3, even though it owns the polluting cruise ships operated by its Princess brand. Even MSC Cruises, which was voted no. 10, has a notorious reputation after a series of videos were released showing MSC crew members throwing garbage bags into a marine sanctuary at night.
Yes, the award is a farce. The award should be embarrassing to the cruise industry, the cruise line "winner," the judges, and the cruise fans who voted for a corporate felon which intentionally polluted the oceans for years.
Photo credit: Top – Department of Justice via CURT ANDERSON/AP via US News; bottom – anonymous via Cruise Law News.
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