Every day it seems that there is an article about another cruise line expanding into China.
The Wall Street Journal just reported that cruise lines are posting some of the strongest earnings in history with profits this year for Carnival more than quadrupling. Earnings at Norwegian grew 26% and Royal Caribbean earnings rose 20%. Much of these profits are coming from China. The cruise lines are all charging premium fares for the China market.
The cruises lines are all mercenaries, selling their cabins to the highest bidder. Why sail from New York or Miami if the Chinese will pay 50% more for the Quantum? These flags of convenience have no loyalty to the U.S.
MSC announced that the Lirica will home port in Shanghai from May 2016. Princess is already over there, of course. Royal Caribbean seems to be taking the lead in China. Next year the Ovation of the Seas will be joining the Quantum of the Seas in China. together with the Mariner of the Seas, Voyager of the Seas and Legend of the Seas.
Carnival CEO Arnold Donald, whose cruise line is also making a play for China, and Adam Goldstein, COO at Royal Caribbean, are headlining the 10th China Cruise Shipping show in two weeks.
All the cruise executives want to talk about is China.
China, China, China.
The China frenzy reminds me, in a way, of the Donald Trumph campaign. He can’t say a sentence without mentioning China.