I have always wondered how the public relations people at the Cruise Line International Association (CLIA) manage to show up at work.
Their sole purpose is to spin the news and try to make the cruise lines look good.
It seems, to me, that’s a hard thing to do.
In just the last ten days, a lifeboat on a Costa cruise ship broke free and was left dangling from the side of the Costa Mediterranea. Three people went overboard within four days from the Cunard QM2, the MSC Magnifica, and the Carnival Glory, all cruise ships without automatic man overboard systems. A stateroom attendant molested a teen on the Carnival Valor. A well respected maritime accident investigation board roundly criticized Princess Cruises, after the needless death of a young Chinese woman, for taking no precautions other than posting a cavalier swim-at-your-own-risk sign by a lifeguard-less swimming pool on the Sapphire Princess. Princess didn’t learn a thing from that death and a 8 year-old child nearly drown on the same ship last week. The girl sustained serious brain damage and is on a ventilator.
Five deadly or life-threatening events in just ten days! Where is the industry’s trade organization, CLIA, trying to put a happy face on the deaths and injuries?
CLIA is reeling from the quick exit of its new CEO, former admiral Thomas Ostebo, who used the words "frightening" and "shocking" to describe his one month experience at CLIA. No one at CLIA bothers to even try and spin these recent events. CLIA doesn’t even try to convince anyone anymore that the "safety & security of its passengers" is truly its highest priority.
The priority of the greedy cruise executives seems to be lining their pockets with money while cutting crew benefits, stealing increased gratuities advertised for the crew, and nickeling and diming the passengers to death.
So what’s next for the cruise industry? Dead whales.
There is a widespread and well organized movement to boycott the Faroe Islands for its barbaric and heart-wrenching slaughter of pilot whales. Trouble is that most cruise lines tout the Faroes as a key port of call for their cruise ships. But an international coalition of mammal lovers, environmentalists and decent-hearted, concerned citizens, organized by non-profits and the powerful and media savvy Sea Shepherd organization, is making a change. Disney abandoned its plans to go there and three other lines, all European companies, announced that they will no longer support the Faroes in response to social media campaigns geared toward educating the public about the despicable whale slaughter.
But U.S. based cruise lines are still sailing there regularly. Royal Caribbean, Azamara, NCL, Oceania, and Carnival owned HAL and Princess all still plan on calling on the Faroe Islands. I have written about the deadly and disgusting practice here. The Faroe locals slit the throats of the little whales and rip the babies from their mothers. It’s up close and personal terror. Don’t read the article if you are squeamish.
Disney was smart enough to get out of the way of the oncoming media blitz. It will maintain its reputation because of its awareness, just like it wisely assigned life guards to its pools and installed automatic man overboard systems on its ships. But the Carnivals and Royal Caribbeans and NCLs are too CEO-egocentric and arrogant to figure out a way to avoid the train of public opinion coming their way.
CLIA, meanwhile, is clueless. It doesn’t know what to say when a lifeboat breaks a cable or a passenger drowns in a pool with no lifeguard. It is a heartless and passionless group of former federal employee hacks trying to keep their jobs.
I don’t blame the CLIA 9 to 5’ers for staying home, hiding with the covers over their heads.
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