This week has been a public relations disaster for the cruise lines and the travel industry.
A Norwegian Cruise Line (NCL) crew member from the Norwegian Pearl was gunned down in Roatan after he walked off the ship to call his wife and check on his child back in the Philippines (suspect photo below right). A Disney crew member sexually molested a 13 year old girl on the Disney Dream. A visitor from Canada was murdered and his family terrorized in the Bahamas. A MSC cruise ship, the Magnifica, was raided by the police and labor officials in Brazil for human rights violations. Princess and Royal Caribbean cruise ships infected hundreds and hundreds of guests with norovirus aboard the Grandeur of the Seas and the Crown Princess.
You can read about the stories here.
A month ago I attended the Cruise Shipping Miami (CSM) and listened to NCL CEO Kevin Sheehan say: "we are ruled by public opinion; unless we can keep our business running right we will always be on defensive." The NCL boss added: "a period of operational excellence and no media incidents are needed."
A month ago I wrote that the continuous stories about mistreatment of crew members, sexual assaults, and children victimization will continue to damage the cruise industry’s image. Its like reputation death by a thousand cuts. I heard no PR plan by the cruise lines at CSM to turn things around. I said at the time that the cruise lines were just "hanging in the balance hoping for the best."
Well the best didn’t come and cruise executive Sheehan didn’t get his prayer answered for "no media incidents."
This week Sheehan pulled his cruise ships out of Roatan after one of his crew members was murdered last Sunday, but the move is just temporary. His ships will again start calling on Roatan at some point. But the danger is still there. Many cruise passengers, from Carnival and Royal Caribbean, as well as other tourists, have been robbed at gunpoint or machete point in Roatan earlier this year.
Crime in Roatan will not magically stop. Other cruise tourists will undoubtedly be robbed. Honduras has the highest murder rate in the world not to mention dysfunctional police and legal systems. Where do the cruise line go instead? Belize? The Bahamas? Their crime and murder rates are also some of the worst in the world.
Roatan, Belize, and the Bahamas are all beautiful but they are all dangerous places to visit. What families want to save up all year and go on a Caribbean vacation to get away from the stresses of their lives just to end up in some of the most dangerous countries in the world?
A new Harris Poll revealed that the cruise industry’s image is sinking. The poll says that the U.S. public questions the safety and reliability of cruising. The poll cited the numerous norovirus outbreaks on cruise ships as one reason for the lack of confidence in the cruise industry. The poll was taken before the Roatan shooting or the Disney child molestation case this week.