A long time reader of Cruise Law News just contacted me.  He suggested that I take a look at the promotional language in the website of the cruise industry’s trade group, the Cruise line International Association (‘CLIA") regarding Costa Cruises.  

So I took a look at CLIA website on Costa Cruises.  it refers to “Cruising Italian Style:"

”Cruising Italian Style” with Costa is much more than a voyage to a new and exciting destination – it’s an experience that creates lifetime memories . . . " 

CLIA mentioned "5 Key Selling Points" for travel agents to keep in mind in selling Costa tickets.  The first 4 points listed are "Cruising Italian Style, Europe’s #1 cruise line, Italian-inspired ships & ambiance, and True European experience."

It was selling point # 5 that knocked my socks off: "Cruise Innovator: unique routes . . ." 

Oh boy.  I can’t make this stuff up. 

I suppose that the hardest job in the world is to try and handle the PR work for a cruise line right now.   "Unique routes?"  "Cruising Italian Style?"  I hear the jokes already.  Yes, that’s when the Captain dines with a blonde bimbo former crewmember as the ship sails by a quaint Italian village at 16 knots within spitting distance of the rocks.  Don’t worry, enjoy your antipasti and vino, the home office in Genoa has approved the route. 

Another reader of my blog, who also wishes to remain anonymous, sent me a current banner ad (below) for another cruise line.  it seems that Silversea wants to compete with Costa for the most "unique cruise route."  

Let’s hope that this advertisement is the result of some skilled photo-shop work rather than a reckless stunt by another foolish cruise line.