Will NCL Ignore Captain Kirk?

Captain Kirk William Shatner, who played Captain Kirk in the 1960 classic science fiction television series Star Trek, reportedly recently urged Norwegian Cruise Lines (NCL) to stop offering "swim with dolphins" excursions on its upcoming Star Trek themed cruise.

According to the Hollywood Reporter (THR), Mr. Shatner is hosting the "Star Trek: The Cruise" voyage aboard the Norwegian Jade this coming January. He and the animal rights group, People for the Ethical Treatment of Animals (PETA), asked NCL to end the swim-with-the-dolphins outings supported by the cruise line. He wrote a letter to NCL's CEO Frank Del Rio, saying: 

"Aboard the USS Enterprise, it was Captain Kirk's duty 'to explore strange new worlds, to seek out new life and new civilizations' in order to advance and diversify our own. The exploitation of any species for profit and entertainment would have violated the Prime Directive. 

THR writes: "Shatner argued he's 'happy' his fans can sail on the themed-Norwegian Jade voyage, but insisted condemning captive animals to a 'lifetime of suffering' for entertainment cannot be justified. Surely, Star Trek fans would appreciate the decision to allow dolphins to remain in the wild — and prosper." 

NCL, of course, could not be reached for comment, according to the article.

NCL was last in the news for its exploitation of rare macaws in its development in Belize at Harvest Caye. The cruise line reportedly obtained numerous birds (toucans and other macaws) and animals and reptiles from the Belize government from the wild and/or rescue and rehabilitation centers for NCL Frank Del Rio display in cages for the benefit of cruise visitors. 

The prospect of CEO Del Rio responding to the commander of starship Enterprise? Between slim and none, in my opinion. Del Rio, who collected over $30,000,000 as CEO for NCL in 2015 alone, has a well deserved reputation for looking for every possible way to put money in the cruise line's coffers. 

NCL is just one of many cruise lines which sell exploitative swim-with-the-dolphins excursions to its guests.

Del Rio is probably the least likely cruise executive "to boldly go where no other cruise CEO has gone before."

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Credits: Captain Kirk - Star Trek.com; Frank Del Rio - Mark Elias/Bloomberg via Getty Images and Storify.