Cruise Line Fat Cat Billionaires

Royal Caribbean - Crew Member - $545 a Month A fascinating article appeared in USA Today's Cruise Blog by Gene Sloan - "Titans of the Cruise Industry See Their Net Worth Soar."

This is an amazing article reporting on the Forbes 400 richest people in the U.S., which includes Carnival fat cat billionaires Mickey Arison, Royal Caribbean's Pritzker family, and entrepreneur Leon Black whose private equity firm controls Norwegian Cruise Lines, Oceania Cruises and Regent Seven Seas Cruises. 

The article which is re-printed in it entirely below is an insight into how to create a fortune by convincing tax paying Americans to turn over their hard earned money to foreign incorporated, non-tax paying companies operating foreign flagged cruise ships. 

The phenomenon is of particular interest to me because I represent the backbone of the cruise industry - crewmembers like Ismael Richards (photograph above) who worked for 14 years - over 350 hours a month never making more than $545 a month until his back failed and he was abandoned by the cruise line.

Mr. Richards found himself with an one-way ticket back to St. Vincent, disabled, with no 401(k) plan, no pension, no job prospects, no social security and no social safety network.

So here is the article about cruise line billionaires, for your prurient interests:  

"The past year has been a good one to be a titan of the cruise industry. Just ask Micky Arison Mickey Arison - Carnival Cruise Line - Billionaire (photograph right).

A year ago, as cruise stocks were plunging along with the economy, wealth watcher Forbes was pegging the Carnival mogul's net worth at just $2.9 billion -- a multi-year low. But with the industry on the rebound, Arison's fortunes once again are on the rise.

Forbes' annual ranking of the world's billionaires for 2010, out late Wednesday, puts Arison's net worth at $4.4 billion, placing him at No. 189 on the magazine's closely-watched list. A year ago he ranked at No. 221.

Arison still has a long way to go to reach his former glory. As recently as four years ago, when the cruise business was riding high, Arison's hefty stake in Carnival had landed him among the 100 richest people in the world. In 2006, Forbes estimated Arison's net worth at more than $6 billion, putting him at No. 94 on the list. He ranked at No. 129 in 2007 and No. 189 in 2008.

Micky Arison isn't the only Arison whose fortunes are rebounding. Another Carnival heir, Shari Arison, is now worth $3.4 billion, up from $2.7 billion a year ago, according to Forbes. Alas, Shari Arison's rising wealth isn't enough to keep her in place in the rankings, where she has dropped to No. 277 from No. 234 in 2009. Four years ago she was within striking distance of the Top 100 at 109.

Another would-be cruise mogul, Leon Black (photograph below, left), also is doing better. The self-made financier who controls Apollo Management -- the private equity firm that in turn controls Oceania Cruises, Regent Seven seas Cruises and Norwegian Cruise Line  -- almost didn't make Leon Black - Norwegian Cruise Line - billionairethe Forbes list last year as his net worth plunged to just $1.1 billion. But this year he's on the rebound with a net worth that Forbes pegs at $2.5 billion. He now ranks No. 277 on the list, up from No. 647 a year ago.

Also faring better are the many members of the Pritzker family of Chicago who collectively own a sizable chunk of Royal Caribbean.  Forbes says Thomas Pritzker is now worth $1.6 billion, up from $1.3 billion a year ago (though his ranking on the list has fallen to No. 616 from No. 559 in 2009). Jay Robert Pritzker, Anthony Pritzker and Penny Pritzker, with $1.4 billion a piece, are next at No. 721, followed by a half dozen more Pritzkers who tie at No. 773."

 

 

Credits:

Ishmael Richards                 Jim Walker's Flickr photostream

Mickey Arison                         Business Week

Leon Black                             Adam Berry / Bloomberg / Lardov

Historic Port of Falmouth - Jamaica's "Crapital" for the Oasis of the Seas

Royal Caribbean Cruises plans on using Falmouth, in Jamaica, as a port for its new monster of a cruise ship Oasis of the Seas.  There is a concern in Jamaica that Royal Caribbean is exploiting it's historic town in the process.

A Historic and Quaint "Colonial" Town - Sugar, Rum & Slaves  

Port of Falmouth Jamiaca Falmouth is the chief town and capital of Trelawny parish, Jamaica, and is located on Jamaica's north coast near Montego Bay.

In the late 1700's, Jamaica was the world’s leading sugar producer. There were hundreds of sugar estates and enormous wealth created by slaves for the rich estate owners. Falmouth was named after the birthplace of Sir William Trelawny in Falmouth, Cornwall, Britain. At the turn of the 1800's, one hundred sugar plantations in Trelawny parish provided sugar and rum for export to Britain. Falmouth also has a notorious past because it was a center for the slave trade from Africa.  Based on its rum, sugar and slave business, it became one the wealthiest ports in the "New World." 

Falmouth is also considered to be one of the Caribbean’s best-preserved historic towns. Historic FalmouthMeticulously planned in the Colonial style, it is often compared to Colonial Williamsburg, Virginia, here in the United States. 

Royal Caribbean Makes a Sweet Deal

Several years ago, Royal Caribbean Cruises needed a port to accommodate its new "Genesis" class cruise ships (the Oasis of the Seas and the Allure of the Seas).  These ships were far too big to use a regular port. 

The cruise line approached Jamaica and proposed a deal where Royal Caribbean would agree to use Falmouth as a port for its new mega ships - provided that Jamaica spend around $120 million deepening its port and creating a huge facililty to accommodate the two new mega-ships carrying over 6,000 passengers each.  The trade-off to Jamaica for this investment would be the infusion of money into Falmouth and the surrounding parish with the arrival of the new mega ships.     

Jamaica quickly jumped at the deal. No environmental impact statement or detailed economic analysis was prepared. The Port Authority of Jamaica (PAJ) prepared promotional materials suggesting that "the destination will deeply reference the town's history, offering visitors a unigue sensory experience of the Colonial era."  William Tatham, Vice President of Cruise and Marina Operations at the Port Authority of Jamaica, proclaimed: “cruise visitors are looking for more memorable experiences, and this is certainly what Falmouth will be able to deliver.”

Royal Caribbean Cruise President Adam Goldstein  Royal Caribbean's President Adam Goldstein signed the deal with Jamaica's Prime Minister Bruce Golding  and promised to deliver 400,000 passengers a year to Falmouth over the next 20 years, with an expectation that each passenger would spend over $100 in the port. 

Jamaicans were promised a revitalized local economy with thousands of U.S. passengers spending hundreds of thousands of dollars every time the Genesis class cruise ships arrived in port.

Oasis of the Seas - a Self-Contained "Vegas with an Anchor"   

Fast forward to November 2009.  There is now little talk about passengers actually getting off the Oasis of the Seas and going into Falmouth.  Yesterday, the Charlotte Observer ran a story called  "Vegas with an Anchor," which quoted one the cruise ship's captains stating that “our hope, of course, is that people Oasis of the Seasdon't get off, because this ship itself is the destination. This is better than a lot of the islands.”

Paul Motter, the editor of the cruise community CruiseMates, echoed this sentiment: "I think it's going to be the first ship where people truly book just for the ship and hardly care where it goes."

Gadling, the online travel site, criticized the "nearly entirely inward-looking" experience of the Oasis of the Seas.  "With the aptly named Oasis, you don't need to leave the ship at all . . . As the Oasis passes by port after port, please pardon the passengers if they're not gathered at the rail watching the world pass by."

The thought of a megaship so big and self-contained that its passengers don't bother to disembark while in Falmouth is not lost on the people of Jamaica.  After spending and borrowing $120 million, they now realize that Royal Caribbean may have just taken them for a ride.

Oasis of the Seas - Looking for a Place to Offload It's Pee and Poo

In articles entitled "Why We Fail" and "Fantasies, Follies, and Frauds," John Maxwell of the Jamaica Observer warns of the  "transformation of our beautiful heirloom Falmouth . . .  to please the billionaire owners of Royal Caribbean Lines.  He writes:

John Maxwell - Jamiaca Observer"In beautiful and historic Falmouth, we are busy making a billion-dollar cosy corner for the Royal Caribbean Line on the alleged promise that they will be bringing 6,000 visitors a week to Falmouth. What we don't know is that we have probably been conned.

The Oasis of the Seas will make land-based hotels irrelevant. Instead of bringing visitors to Jamaica the new ships will bring an ersatz Jamaica to the visitors. Each of these ships will be human zoos specially designed to bemuse their clientele."

"Crapital" (sic) of the World?

Mr. Maxwell continues with his concern that Jamaica's town of Falmouth may become just a lovely place to unload the crap from the Oasis of the Seas' 6,000 passengers and 1,500 crew members:

"Given all this, the rationale for the Falmouth cruise shipping centre is simple: There's got to be somewhere to dump the huge amounts of waste generated by such a monumentally environmentally unfriendly project. Falmouth's destiny is to act as a relief point for the ship to be sanitized, resupplied with cheap Jamaican water and for the ship, its passengers and crew to offload their excrement in what will become the cruise crapital (sic) of the world"

Oasis of the Seas Allure of the SeasJamaica has a history of being exploited by foreign plantation owners, sugar barons, slave owners, bauxite-mining companies and now the mega ships of the $15 billion Royal Caribbean cruise line. 

Next year, the Oasis of the Seas will invade the historic port of Falmouth.  Later in 2010, the Allure of the Seas will follow.  When these floating-high-rise-shopping-centers cast a shadow over all of old town Falmouth, will Jamaica realize that it's once quaint port is being used for little more than a big latrine?     

 

Credits:

Historic prints of Falmouth   Falmouth Heritage Renewal

Adam Goldstein and Bruce Golding   Jamaica Ministry of Transport & Works

Oasis of the Seas   Kenneth Karsten via shipspotting.com

John Maxwell    Jamaica Gleaner

Carnival Drops Antigua Like A Hot Potato

In an article in today's Miami Herald entitled "Carnival's Plan to Switch Port of Call Upsets Antigua," the newspaper reports that Carnival has dropped Antigua and Barbuda from its regular seven night Southern Caribbean cruise itinerary.

Antigua's tourism minister, John Maginley, told the Herald that Carnival informed him of their decision via e-mail:

There was no discussion, none,'' Maginely said. ``We're supposed to be partners in this thing, and all we got was an e-mail sent to the agent in Antigua that Carnival is pulling its boat. 

This will cost Antigua, which is dependent on tourism, more than $40 million annually.

This should serve as a wake up call for all ports of call which are dependent on cruise lines.  Carnival holds all of the cards in situations like this.  The notion that a sovereign country like Antigua is an equal "partner" to an 800 pound gorilla like Carnival is fanciful.  If a cruise line can make a better deal with an island next door, which charges a lower head tax, has fewer environmental restrictions, or is willing to foot the bill for a larger dock, then its "see ya later" as far as the cruise line goes. 

The cruise industry likes to promote the image that it is a responsible "partner" with the ports and their local business. Today the cruise line trade organization CLIA posted a link on Twitter @CruiseFacts to a video promoting the cruise industry in Portland Maine. CLIA suggests that its cruise line members are interested in developing and sustaining long term relationships with places like Portland and the "mom & pop" stores in its port. 

But Carnival's quick pull out of Antigua should be a warning to Portland and other small ports which bet their economic future on the cruise industry.

Cruise lines like Carnival are fickle lovers.  Here today, gone tomorrow.  Just ask the tourism minister in Antigua.  He received his "Dear John" letter that his country lost $40,000,000 via email.