Tortola Tourist Board - Let Cruise Excursion Bus Story "Die Naturally"
BVI News and BVI Platinum News continue their excellent coverage of the tragic and deadly crash of the Princess Cruises' excursion bus in Tortola, British Virgin Islands (BVI) with an article entitled "It could Have Been Worse."
PR Nightmare
The BVI Tourist Board is trying to manage the public relations nightmare of the death and multiple injuries of U.S. cruise tourists on a bus with no seat belts being driven by a bus driver with an arrest history and prior conviction record for reckless driving nicknamed "Crash Dummy."
The Director of the BVI tourist Board, Ms. Hadassah Ward (photograph below, left), is struggling with crisis management efforts following this debacle. Ms. Ward scheduled a press conference yesterday where she announced that "it could have been worse."
I'm not sure I understand exactly how it "could have been worse."
A young man died needlessly on a cruise excursion, purchased by his loving parents for his birthday, because of the obvious negligence of the excursion company and cruise line which saw fit to associate itself with a substandard tour company which hired a known reckless driver nicknamed "Crash Dummy" operating a bus not suited for mountainous terrain.
Ms. Ward should have said "this should have never happened."
Instead we see Ms. Ward and her "Tourist Board" worrying about the image of her island and fretting about the press and the blogs covering the tragic story.
Muzzle the Press?
Ms. Ward announced that "one of the Board’s role is to monitor the media . . . to ensure accurate information is being disseminated. Ms. Ward also said she would monitor the "posted pictures of the accident . . . because it will be there for the next 10 to 20 years . . . "
Mr Ward is quoted as saying: "everyone is reading the blogs and newspapers… so we don’t want the information to be misconstrued where people will be affected in terms of liability . . . we need to understand that the blogs are read internationally."
She also noted that "good attitude from the Tourist Board officials" quelled any videos and photographs from being circulated online by the 16 tourists who were involved in the accident.
Ms. Ward concluded her remarks by stating "I am a great believer in letting the story die naturally . . ."
This is the essence of tourist boards and cruise line PR people - they just want the story to go away.
We reported in a prior blog that this is not the first cruise bus excursion to run off the road and injure cruise passengers in Tortola - "Brake Malfunction? Defense Lawyers for Princess Cruises and Bus Driver Disagree on Cause of Tortola Excursion Accident." Nothing was done after that disaster.
History is repeating itself.
Let's Be Happy & Forget about It
So we have the Tortola Tourist Board trying to puzzle the press and control the images of the tragedy for PR purposes.
And the island and cruise line people behind the scenes just want the story to die naturally . . .
And then what?
Another season of substandard buses, with no seat belts, with reckless drivers . . . and another round of unsuspecting cruise passengers taking their families on the next bus driven by a "Crash Dummy" . . .
Comments From Tortola:
Here are some of the comments to the BVI News story that the Tortola Tourist Board is concerned with:
An accident waiting to happen is no accident. Hiring a driver with driving infractions and one of which was reckless driving to operate your tour bus is irresponsible and negligent. The owner of the tour bus too, is guilty of negligence which contributed to this vehicular homicide. Just because these tourists were given a heap of hush money as incentives not to file a lawsuit (we hope) and to keep things quiet, doesn't mean that TB should be issuing insensitive words " It could have been worse" because frankly, it could not have been worse . .
Could have been worse?? Oh it's just one life....I mean come on. You're talking about insurance and all that...I mean if we have people operating and transporting persons and they have no license to drive or no insurance to operate heir vehicles then we have a very serious flaw in the system! Don't give me that could have been worse story. With as much violations this guy should he even be driving much less responsible for transporting this many people? These are peoples lives we're talking about!
License or no license, hiring a driver with a record of driving infractions including reckless driving, whose nickname is Crash Dummy should be good reason to revoke his license to operate a tour bus. Lackadaisical, slackness, don't care with attitude are words to describe the way business is conducted in this place from top to bottom.
March 11, 2010 Update:
Two newspaper stories from Tortola today address the efforts of the Tourist Board to assist the parents of the deceased cruise passenger, Mr. Rumphrey. The BVI News has an article "BVITB Reports on its Efforts to Assist Family of Tourist Killed in Road Accident." The BVIU Beacon also reports on the Tourist Board's efforts to assist the affected passengers in an article "BVITB Aids Family of Man Killed in Wreck." Ms. Ward is quoted saying: "Yes, bad things do happen in paradise, but when they do happen, you have a support group.”
Credits:
Photograph of Ms. Ward BVI News
Photographs of bus BVI Platinum News
argument ignored the fact that the cruise line had already suspended the tour in question, the "Tropical Forest Hike and Beach" excursion,
The Magistrate suspended Mr. Allen's license, pending the outcome of his trial regarding the death of cruise passenger Aaron Rumphrey who died in the crash.
Mr. Maltzman is best known for his successful defense of Cunard Line and Fun Water Tours following the crash of an excursion truck in Tortola British Virgin Islands (BVI) in November 2005. The case is highlighted in an article appearing in the National Law Journal entitled "
Mr. Maltzman is reportedly telling some of the passengers that the tour bus' air brakes were checked out by investigators and no problems were discovered. It is less than clear whether the investigators were retained by the police or the defense lawyers on behalf of the cruise line.
Mr. Daniels appeared in Court yesterday in an effort to try and get his client out of jail, following his arrest two days ago. In an article entitled "
Mr. Rumphrey attended classes at the Cobblestone Arts Center in Farmington, New York. His teachers and friends there remember him as "just a sweet young man."
We reported on this tragedy yesterday in an article "
The tour bus (photo left) "went off the road and flipped earlier today. Of the 20 passengers onboard, one person was killed and two others were seriously injured."
This is the second serious excursion vehicular accident in the last year.
insurance underwriters. These underwriters work with the cruise line to maintain a united defense against any passenger who is injured in excursion accidents like this.
The 
Prime Minister Hubert Ingraham presided over a "Plaques and Keys" ceremony welcoming the cruise ship to the country. The Prime Minister boarded the ship along with hundreds of government officials to meet and greet Royal Caribbean International President Adam Goldstein and the Master of the vessel, William Wright.
excursions. 
The article is by a Disney cruise passenger, Carney Milne, who took the now infamous Segway tour into the 160 acre nature preserve called "Earth Village" last month.
Michelle Higgins in the Times' "Practical Traveler" section, the article suggests that crime is rising in Belize, Dominican Republic, Trinidad & Tobago, and St. Lucia.
on Professor Ross Klein's website "
couple of years ago, Canada's "
on the crime spree in the Bahamas and the inability of the government to do anything about it.
Terry Miller (below, left) , suggests that the latest robbery may have been an "inside job," although he declined to elaborate. It is obviously suspicious that these two robbers would know exactly where and when to go in a 160 acre preserve to rob two groups of cruise passengers.
offer a complementary tour of the site to the victims." And the popular cruise community
Firm client
This is pretty much a joke, and some cruise line defense lawyers agree privately. This is why the article states that "attorneys for Royal Caribbean, Princess Cruise Lines and Norwegian Cruise Lines did not return calls seeking comment for this article." 

