The ultra conservative Truthfeed website is calling for a boycott of Celebrity Cruises after the cruise line aired a video ad called "Sail Beyond Borders."
The video calls for cruisers to reject the divisive rhetoric associated with president-elect Donald Trump.
Truthfeed claims that the advertisement is "stunningly rude and inappropriate" and that "smug cruise line Celebrity snubs their snooty noses at Trump and his supporters." In an article which was published yesterday, Truthfeed calls on Trump supporters to boycott Celebrity Cruises.
The ad states:
- Far from the talk of building walls,
- Far from the threats of keeping people out,
- Far from the rhetoric of fear,
- Is a world of differences,
- Differences that expand and enrich us,
- Because, after all, our lives aren't made better when we close ourselves off to the world,
- They're made better when we open ourselves up to it.
- Celebrity Cruises
The boycott movement was started by @MightyBusterBro on Twitter who, earlier this week, posted a mock ad he created on YouTube. The satire video (now removed from YouTube which you can see here) included text overlays stating that Trump supporters are not smart or liberal enough to enjoy Celebrity Cruises.
As pointed out by Snopes, Celebrity Cruises President and CEO Lisa Lutoff-Perlo denied that the ad, which was created before Trump was elected, was in response to the Trump campaign. The original ad contains no specific references to Trump or his supporters although the reference to building walls is obviously referring to him.
Celebrity's original ad was heavily promoted on ABC and CNN during the presidential debates. Putting ideology aside, it seems risky to alienate tens of millions of potential customers by running a campaign which potentially offends half of the U.S. who supported the build-a-wall candidate. But CEO Lutoff-Perlo seems willing to have taken the risk. She told Skift in September that “I believe anybody that truly looks at this and says, ‘We’re not going to sail on Celebrity again,’ they’re probably not sailing on Celebrity. I hope I get more people than I lose."
Image credit: Truthfeed
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