Princess Cruises' Defense Every Time Norovirus Strikes: "The Passengers Bring It With Them"

This morning I wrote an article about Princess Cruises immediately blaming the sick passengers for what appears to be the latest norovirus outbreak aboard the Caribbean PrincessBlame Game: Princess Accuses Passengers of Starting Norovirus Outbreak on Caribbean Princess. Princess's PR spokesperson Julie Benson accused the passengers of bringing the virus with them when they boarded the cruise ship.

She didn't mention that the virus was wreaking havoc during the prior cruise.

Blaming the passengers is part of the PR strategy of Princess and the cruise industry.  

This afternoon I remembered reading a book by cruise expert Professor Ross Klein about this public Cruise Ship Squeezerelations defense strategy by Princess. The book is called "Cruise Ship Squeeze."  Professor Klein has been recognized as an expert regarding cruise line issues by both the House of Representatives and the Senate before whom he has testified several times.

I suggest reading Chapter 8 of Dr. Klein's book. At pages 179 - 183, you can read about the cruise industry and Princess blaming the passengers. Eleven years ago during a 2003 cruise, passengers were stricken with a gastrointestinal illness. Princess accused their cruise passengers sick with norovirus of "bringing it with them." But the truth is that during the prior cruise, the cruise ship had experienced passengers sickened with the same sickness. 

No scientists arrived at this conclusion. And there was nothing remotely scientific about what Princess represented to the public. 

Ever since then Princess says the same thing over and over every time norovirus sickens the guests. 

Who needs epidemiologists when the cruise line PR team has already figured out what to say?

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Comments (6) Read through and enter the discussion with the form at the end
PHYLLIS - February 1, 2014 9:27 AM

AND THE WORKERS DON'T GET SICK. WHAT THE HELL. THEY R PEOPLE TOO.. MAY BE THEY GAVE IT TO THE PEOPLE. WHEN THEY GOT OFF THE SHIP TOO.. YEA THEIR R MORE PEOPLE THEN THE WORKERS. BUT WORKERS R PEOPLE TOO..

Former crew member - February 1, 2014 11:40 AM

Everyone interested in the norovirus crisis should check out this abominable and despicable video: https://www.youtube.com/watch?v=Sf0l-fsOgcM

michael stark - February 1, 2014 10:26 PM

Every news report including Princess's statements are in no way going to solve the problems on cruise ships. Last fall our Princess ship, we were to board, had been hit with the disease. We waited hours for the ship to be disinfected before we could board and begin our cruise. What I found out from one of the officers drove home why the problem wont be resolved. The crew is given limited sick leave days. A sick crew member may take only about six days off. After that, they were docked pay or dropped off at the next port. If this is true.... you can never rid a ship of the virus. It takes at least a week after the symptoms have passed before a person is NOT congtagous. Consider that most of the ship's staff could ill afford being docked pay or dropped off at the next port, they report for work ill. I have yet to read a discussion concerning sick crew members and sick leave. m

Cady - February 3, 2014 1:25 AM

If the real culprit was poor hygiene/lack of hand washing, then every Disney Cruise would have a norovirus outbreak. Yet, they remain largely unscathed. Explain that one to me.

No offense to children, but our wee ones are not known for their cleanliness. Even when been constantly monitored by a parent, children will still put everything in their mouths. Hence the reason for so many outbreaks in daycare centers, etc.

What's the cruise industry's answer on how Disney keeps such a good record?

beverly thomas - February 3, 2014 12:39 PM

O.k.,So what are the cruise ships willing to do different? Do they really want to protect their guest? You can't do the same thing an expect different results.

Barbara Logan - February 7, 2014 1:29 PM

My husband and I are booked on a cruise on the Star Princess in April 2014, but are very concerned about contracting norovirus since reading about the cruise sips that have had significant cases of the illness. What can we do to protect ourselves from getting sick

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