Carnival Executives Switch Roles

Carnival Cruise LineSeveral news sources are reporting changes in the executive ranks at Carnival Corporation and its brands, Princess Cruises and Holland America Line. 

Carnival Vice Chairman and Chief Operating Officer (COO) Howard Frank will step down. He is slated to be an adviser to CEO Arnold Donald and Chairman Micky Arison. Jan Swartz becomes the new president of Princess Cruises, replacing President and Chief Executive Officer (CEO) Alan Buckelew who moves into the COO role at Carnival. Holland America Line CEO Stein Kruse will begin overseeing Princess Princess under the newly formed entity "Holland America Group." 

It seems like a family affair to me.  Everyone is just changing hats.

The changes become effective December 1, 2013.

I'm pleased to see Ms. Swartz promoted from vice president of sales, marketing and customer service at Princess to the position of president. It's nice to see women advance in the men's club.  

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Andy Smithers - November 5, 2013 11:15 AM

Switching deck chairs on a sinking ship still does not do the doomed PAX any good when the ship is going down. Just an analogy of the CCL business model which is still flawed at the core. Making Holland America a separate company may be the best idea in the re-shuffle.

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