Beleaguered Carnival Cruise Line, which in just a few months turned itself into the "poop cruise line," has hired a new marketing firm to turn its image around.
The Minneapolis-St. Paul Business Journal reports that Carnival Cruise Lines has named the Lacek Group (TLG) as its new customer marketing agency.
The Journal explains that the Lacek Group (TLG) is a Minneapolis-based agency known for its expertise in "loyalty marketing" and "customer retention." It will provide Carnival with "strategic services and the development and management of customer communications and engagement initiatives."
Rob Borden, Carnival Cruise Lines' vice president of customer marketing, said in a statement. “TLG brings significant expertise utilizing state-of-the-art tools to identify insights from customer data and to find creative and compelling ways to engage guests through print and digital media. They are the ideal partner to help us take our customer communications and engagement to the next level."
That sounds like a lot of marketing mumbo gumbo to me. Carnival has a major image problem. It seems that cruise lines today are seeking new outside experts to help them with their tattered images.
Engine room fires, disabled cruises, no air conditioning, and toilets that don't work require some seriously talented public relations and advertising professionals.
Carnival Corporation subsidiary Princess Cruises just hired a new advertising agency to help rehabilitate ts image.
Will the Lacek Group turn Carnival back into "The World's Most Popular Cruise Line?"
I wonder why Carnival Cruise Line, based here in Miami, could not locate local talent from Miami to help with improving its marketing efforts?
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