Is Cruise Line Public Relations the Hardest Job Around?

I have always wondered how the cruise industry PR people do it.  

They face non-stop bad cruise news. The Splendor fire. The Concordia deaths. The Allegra fire.  The Triumph fire.  Plus another 10 cruise ship fires, 50 norovirus outbreaks and more shipboard rapes than you can count in just 3 years.

Yet, the cruise line public relations employees put their happy faces on and pull out their talking points. Cruise ship fires, crimes, deaths and disappearances are "rare" they say. Cruising is "absolutely" safe they promise. The safety of passenger is the cruise industry's highest priority, they proclaim. 

Cruise Lines PRBut fewer and fewer people seem to believe the cruise lines shtick. 

The usually friendly-to-the-cruise-lines reporters at the Miami Herald are even writing some articles that suggest that cruising may be suffering an image problem.

The Herald just published "Americans Think Less of Cruising after Carnival Triumph Fire, Poll Says."  A Harris Poll of 2,230 adults showed that "trust" and "perceived quality" of Carnival and other cruise lines dropped "significantly."

According to the poll, 58 percent of people who have never taken a cruise say they are less likely to try one now than they were a year ago. 

On the same day the poll was released, Forbes announced that Carnival CEO Micky Arison's fortunes increased one billion dollars last year, from $4.7 billion to $5.7 billion.

With all of Carnival's deferred maintenance of its cruise ships, exploitation of its crew members, refusal to reimburse the U.S. federal government for Coast Guard expenses in responding to disabled ships, and avoidance of U.S. corporate taxes by registering itself in Panama, how do the cruise PR representatives spin the news today of cruise tycoon Arison's enormous wealth?

 

Image Credit:  A Bruising For Cruising  (NetBase)

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Comments (2) Read through and enter the discussion with the form at the end
Johny Deep - March 5, 2013 2:38 AM

The PR's are to lie if they want to keep their jobs safe. They don't have much to do. They don't work hard or long hours as the rest wait staff or like housekeeping personnel.

Tim - March 5, 2013 5:55 PM

I would venture to say they are very good at their jobs... especially from the perspective of their employers.

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