Has the Cruise Industry Already Forgotten the Costa Concordia?

Cruise Marketing - Costa ConcordiaI have been out of town for the past week with my family on spring break vacation, returning last night to Miami.  But I have been my usual self reading up on the latest cruise news.

It seems that the cruise lines enjoyed a great time last week of self-generated good news. The Cruise Shipping Miami (CSM) event ran its predictable course. The cruise convention broadcast the industry's post-Concordia talking points where the cruise executives and trade organization representatives competed with one another extolling on the cruise industry's great safety record.  Few facts, lots of self-serving opinions.  No independent thinkers challenged the false feel-good cruise prophets.  

Many of the cruise articles I read online contained cruise advertisements from Silversea Cruises showing a cruise ship sailing dangerously close to the rocks somewhere in the Mediterranean.

Have the cruise marketers learned anything? 

After the CSM propaganda extravaganza ended, the cruise convention attendees piled into cabs for a night out drinking.

Lots of private parties. Lots of laughing faces posted on Twitter.  Royal Caribbean's CEO Richard Fain Barbara and Gerry Heiljoked at the RCCL dinner about the first Costa Concordia question coming just 18 minutes into dinner. He had to delay sucking down his shrimp cocktail to think of the cruise talking points - this was a freak accident, caused by a renegade captain, which unfairly tarnished a cruise industry with a fantastic safety record.   

If you interviewed everyone at the cruise shipping convention, you would get one opinion - cruising is safe.  But ask them the names of the Minnesota couple who died in the disaster?  No one would have a clue.  

Is it that easy to forget the names of the drowned just two months ago? Or did the cruise executives ever bother to learn the names of the dead in the first place?   

Trackbacks (0) Links to blogs that reference this article Trackback URL
http://www.cruiselawnews.com/admin/trackback/273916
Comments (1) Read through and enter the discussion with the form at the end
Jim - March 19, 2012 8:48 PM

Good evening,
I am working on a paper for a graduate school course called "Leadership in Complex Organizations". I selected the Costa Concordia disaster to examine the safety culture of the cruise ship industry at large, Carnival Cruises and their Italian unit Costa Cruises. I can pull chronological articles of Costa accidents and connect the dots with anecdotal claims. But I was hoping you could point me to some of the best resources, or articles that provide facts about actual compliance, audits, inspections or drills, ideally associated with navigational standards and/or emergency procedures for a company or even a particular ship (Concordia). Any ideas? Great posts! Best,Jim

Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?
Send To A Friend Use this form to send this entry to a friend via email.