Avoid Depression and Heart Disease - Take A Royal Caribbean Cruise?
Two months ago I commented on the absurd press releases issued by Royal Caribbean Cruises in an article "Royal Caribbean Press Statements And Other Gobbledygook."
Well here we go again!
Yesterday Royal Caribbean released a PR statement entitled "Over-Worked Americans Give Up an Average of 459 Million Vacation Days Each Year." Royal Caribbean points out that most Americans are "over-worked, over-tired and stressed-out." I agree, this sound like my law office.
In response, Royal Caribbean suggests that a cruise will solve everything. The cruise line tries to relate to the average Joe by reminding him " . . . if the President of the United States, who just returned from a respite on Martha's Vineyard, can still find time, then shouldn't everyone?"
Yikes. I can just see an employee, struggling to pay the house mortgage and car note, telling his boss - I'm going spend a few thousands of dollars and chill out on a cruise with my family. See ya later!
The cruise line's marketing people even came up with a catchy phrase - "Cruise Them Or Lose Them."
The cruise line claims that vacations reduce the chances that a woman will suffer depression by 50% and reduce a man's risk of suffering a heart attack by 32%. Maybe the marketing slogan should have been even more straight forward: "Cruise Or Lose Your Life!"
Now, this strikes me as some pretty desperate marketing. Take a cruise or you are going to have a stroke? How exactly is a week long drinking binge and all-you-can-eat buffets on a cruise ship going to avoid a coronary?
But this is the "Nation of Why Not?" So ladies throw away your Paxil and gentlemen flush your Lipitor down the drain. All you need is a Royal Caribbean cruise.
You can have your heart attack when you get back to work.
Jim Walker practices admiralty and maritime personal injury law. He has been involved in maritime litigation since 1983. Based in
Never been there ?? Just marketing,just thinking 4000
people in a litle box...JUST MARKETING !!
Desperate times call for desperate measures I suppose, but this is ridiculous! Whoever thought of this ad campaign should get the boot.
Sounds like RCCL was trying for tongue-in-cheek, but what they actually succeeded at was foot-in-mouth.
Cheers,
MJH
aka @GetPackedTravel